ABOUT BRANDLENS
Financial Strategy That Speaks Your Language.
Experienced financial guidance, made approachable for the people building their businesses.
Meet the Founder
Duane Bellamy
Founder & Principal Advisor
Duane Bellamy brings more than 25 years of finance-driven leadership to BrandLens. A graduate of Fairleigh Dickinson University (B.S. in Finance), Rutgers University (MBA), and the Harvard Business Analytics Program, Duane spent the majority of his career in the Consumer Goods industry, partnering with brands in beauty, apparel, footwear, and watches & accessories across retail, wholesale, and eCommerce channels. He founded BrandLens to bring that same institutional-quality financial discipline to growth-minded businesses that are building something real — without the big-firm price tag.
Based in New Jersey · Serving clients nationwide · Virtual delivery
25+
Years of Experience
3
Degrees & Certifications · FDU · Rutgers · Harvard
7+
Industries Served · Beauty · Apparel · Footwear · Watches · Retail · Wholesale · eCommerce
“To make rigorous financial strategy accessible — so business owners can build with clarity, confidence, and a plan for what comes next.”
Accessibility
Expert financial guidance should be within reach. We make sophisticated tools and advice practical, approachable, and priced for your stage of growth.
Transparency
You deserve to understand the numbers and the advice behind them. Expect plain language, clear scope, and straightforward conversations about pricing.
Rigor
Good decisions need more than a hunch. We bring careful analysis, tested assumptions, and disciplined financial thinking to every engagement.